In 2021, almost 3 out of 4 (70%) adults are active on social media platforms. Only a small minority of Americans don’t use any social media at all. The vast majority are perusing through at least one platform every day! We know what you’re thinking — that’s a huge market, and it’s free to join social media. You’re on the right track! With that kind of mindset, you’ll start to understand why your dental practice needs to be social.
Read on to learn why you should use smart marketing with social media platforms.
1. Generates Quality Leads
The number one reason to start posting on social sites is to generate good leads. New patients who are looking for a new dentist will look online first. They’ll check out websites, ratings, and even social media profiles, too.
If you don’t have these things, then they’ll look elsewhere.
If you do have these things, then you have a better chance of getting a lead and future patient.
2. Establishes Your Authority and Expertise
Speaking of good leads, many of them will find your office while searching for answers. They may have a toothache or they may want to speak with a dentist about misaligned teeth.
Either way, that question will likely get entered into a search engine.
If you blog or post about these topics, new patients will find you. They’ll read your content and immediately feel like you’re an expert in the field. They’ll respect your authority and see that you’re credible and legitimate.
3. Increases Customer Satisfaction
New leads are great. But, social media can also help you foster relationships with current patients. Your customers will feel happier with your practice when they see your posts. They’ll feel more connected and loyal to your business.
You can also use your social media profiles to run incentives, raffles, or fun contests.
4. Encourages Positive Reviews, Comments, and More
With all those fun contests and incentives going on, you’re sure to get positive comments. You’ll also increase your interactions by posting good content.
You’ll increase the likelihood of securing positive reviews, which means more leads, too.
5. Cost-Effective Way to Remain Competitive
As mentioned above, social media profiles are free. All you’ll have to devote is your time and creative genius. In this way, it’s a great and cost-effective way to remain competitive.
Are you looking for more motivating reasons? Check out this link to learn even more benefits of getting your business on social media.
Is Your Dental Practice Ready to Start Getting Social?
Does your dental practice have its own Facebook page? Are you posting on Instagram for your business? If you haven’t started yet, then now is the right time. Use the reasons above as motivation to get you started.
Are you looking for more newsworthy content to keep you informed and entertained? If so, then you already know you’re in the right place. Keep browsing through our blog now to see more of our favorite articles.
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